Valentine by name, Valentine by nature! I am a dedicated freelance communications specialist with over 15 years of experience in Melbourne and Sydney PR agencey and in-house roles. After cutting my teeth as a publicist and event manager for some of Australia's biggest brands, I now offer targeted freelance PR services to a select group of clients. My passion and expertise lie with lifestyle, art, architecture, and design clients, and showcasing the incredible cultural events that define Melbourne.
For my full experience and examples of my recent work, head over to my LinkedIn page.
What others are saying:
I have worked with Adam over the past five years and found him to be an absolute professional, providing a vital contribution to our campaigns. His dedicated approach to PR for our awards programs, his planning and problem solving skills, along with his good humour and attitude make him a dream to work with.
"I would consider Adam among the most experienced, accommodating and skilled PR contacts I’ve come across. He has an intimate knowledge of the media industry in Melbourne and beyond; his contact book is as comprehensive as any journalist I know. He understands his content expertly and knows how to gain media traction, from the initial approach/pitch, through to the process of us putting something to air.
In my opinion, Adam’s main strength lies in his relationships with media contacts. I know that if Adam is pitching a story to me, it’s solid, well thought-through and relevant – and he will have already workshopped the best way to tell the story through talent, visuals and information."
Working with Adam over the last five years on the promotion of our various national awards programs has been a pleasure – he is professional, efficient and organised. Adam is very dedicated to the promotion of architecture to an audience beyond the industry itself, and leaves no stone unturned in the process.
“Adam has been our Senior Publicist for the Open House Melbourne Weekend festival for several years and consistently delivers PR campaigns that exceed our key performance indicators. His expertise in media relations is unparalleled and his strong relationships across news, property, design, and lifestyle media result in significant, high-quality editorial coverage every year.
Adam takes our huge architecture festival program and shapes it into clear, compelling stories that resonate with the media. He works closely with us in the office, integrating seamlessly and operating as a genuine extension of our team. The Open House Melbourne Weekend festival is the largest celebration of architecture and the built environment in the Asia Pacific region and Adam is very much a part of our success.”